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Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury by Radha Chadha, Paul Husband

• Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
• Radha Chadha, Paul Husband
• Page: 300
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781904838050
• Publisher: Nicholas Brealey Publishing

Download Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

Free ebooks download english literature Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

Overview

With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike. Read More Show Less

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